Satama’s consulting Director, Vesa Ilmarinen, emphasis in this insight the importance of simplicity in design and communications.

…

This phrase is probably familiar to many of us. I kept coming back to this principle when I was trying to work out a simple way of explaining to my customers and colleagues what my unit actually does. For example, we have been devising “web strategies”, producing “concept designs” and defining “target states” for years and continue to do so. But how can I explain this in a way that makes sense to you, my valuable customer? Below, I have tried to explain how we want to help you, in plain English.
(more…)