Below you will find short presentations of the authors contributing to this publication. Feel free to contact them personally to discuss more on the topics. If you are interested in getting the authors or any other expert as visiting speaker to your event, please do hesitate to propose this to us. We are open, even by corporate values, to discussions and innovation.

Tommi Pelkonen worked as a strategist specialising in mobile telecommunications, digital marketing communications and business strategy formulation at Satama Amsterdam. This unit became acquired in late 2007 by the leading digital agency network, LBi. He has worked on multiple mobility-related business projects. Prior to Satama, Tommi Pelkonen worked as project manager and senior researcher in LTT-Research Ltd (www.ltt-tutkimus.fi) analysing the developments in the Finnish interactive service provision markets. M.Sc. (Econ.) Pelkonen has authored several publications of the North European digital media landscape. His latest report (2006, forthcoming) was analysing the mobile industry evolution in Finland. In addition, Mr. Pelkonen has worked as IT-project supervisor and lecturer in the Information Technology Program (ITP) at the Helsinki School of Economics (www.hse.fi). Tommi publishes also his own personal blog in Finnish.

Martijn van Welie works in the Amsterdam office (part of LBi) as a Senior Interaction Designer and Manager User Experience. He received a Ph.D. from the Vrije Universiteit Amsterdam for his work on Task-based User Interface Design. At Satama he has worked for clients such as Vodafone, KPN, Nokia, Elsevier, Audi, and Skoda. Martijn specializes in telecom and actively follows the latest developments in the industry. In his spare time he maintains the collection of Interaction Design Patterns on his personal site www.welie.com

Mark Maher is a copy writer and media artist with Satama Interactive’s Helsinki office. He focuses primarily on global marketing campaigns for leading communication companies. Additionally, Maher has initiated several of Satama cultural programs, including ArtSpace, a series of installations by visual artists. For Satama Voice Maher plans a series of interviews with leading thinkers and doers in digital marketing and media culture.

In addition to his Satama responsibilities Maher is an independent artist interested in the relationship of words and objects to images, and the role of the independent artist as an agent of social criticism. Maher has published several books related to his artwork, including American Polaroids (Like Publishing, 2003).

Eeva-Liisa Ylälahti, M.Sc.(Sosiology) works as a Director at Satama´s Insight & Planning specializing on business development based on customer insight to support Satama´s clients to perform better in marketing and sales. Prior to Satama Eeva-Liisa Ylälahti has worked as a Co-Founder and Managing Director in consultative research company Heimo Consulting; Business Development Director in 360.com.com; Mananging Director in MDC RISC which is specialized on marketing strategies based on world´s largest consumer attitude- and value study, anticipating the future trends (Research International on Social Change).

Before RISC she worked in Media Agency Carat being a Media- and Research Director implementing the Carat tools into Finnish/Scandinavian market and before Carat Ms.Ylälahti was responsible of sales and research at MTV3, the second oldest commercial channel in Europe. Eeva-Liisa has published various articles concerning consumer trends, marketing strategies and media. She is a regular lecturer at Business Schools and –seminars

Steve Jackson is the Editor of the Conversion Chronicles, a website conversion rate marketing newsletter dedicated to improving website conversion rates. He is also the co-founder and an eBusiness analyst for Aboavista a wholly owned subsidiary of Satama Interactive. Aboavista is a web conversion and web analytics consultancy based in Finland with offices across northern europe.

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